| Your Guide to website planning, building, marketing and management. BestPrepared.com helps you plan and manage the build of a professional website, and then ensure it gets results. Checklists, worksheets and templates guide you through every step of the process. If you have a problem with website planning or performance, our resources will help. Learn more about what we offer by visiting Products. From assessing web designers and preparing content, to marketing your web site and measuring results. View Our Methodology.
| Our unique approach works because it's: Proven - used by people around the world
Simple - easy to understand, easy to use
Flexible - work at your own pace
Practical - based on real experience
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Comprehensive - over 20 topics covered |
Because you don't always have time for seminars, videos and books, we have distilled the essentials for you. Designed for busy business people with limited internet experience. We can help you: - Save time and money
- Have more control and less stress
- Get a better return on your investment
- Have a better relationship with your web designer
Our secure web site is designed to provide what you need simply and safely.
Following the easy steps and using the checklists and templates can help you plan effectively then choose and work with a web professional to build a web site that will represent your business in a clear and professional manner. Aside from the build process, we have templates to help you manage and improve your web site, and checklists to help you market your site using online and traditional methods to promote your business.
These templates and checklists are also valuable for website professionals such as designers and developers who want to educate their clients about website planning in order to build better relationships and run a more efficient business. Latest Topics and Discussion
11 Dec 2011 In a Recession Don't Cut Your Marketing Spend - Measure It! With a slow economy and indications of more bad news on the horizon many business people are freezing-up and cutting any spending they can on their business. Cutting costs may save a little money, but it will not actually make you any money. In previous economic downturns people have immediately stopped their marketing spend. This is the wrong approach as some forms of marketing, such as website marketing, are much more measurable than others (such as radio) and therefore each should be assessed on its individual merits and return on investment. A downturn is the perfect time to look at your website planning and management and make improvements. Click to read more on Measuring Your Website Marketing.
19 Nov 2011 Cheapest Doesn't Always Save Money In The Long Run It can be easy to be attracted to specials offering 'free' websites or 'build your own' sites that are much cheaper than what most designers are offering. In the short term you may save money, but if you are serious about your web site as a communication tool and it is part of a long-term strategy then cheapest isn't always best. Click to learn about some of the pitfalls of Free Websites. 22 Sept 2011
Multiple Domain Names Many business owners want to have a number of website domain names. For some it is a matter of stopping the opposition from getting a good certain domain name, for others it is a matter of owning every variation of their main domain name. In some cases this is completely unnecessary and if not done correctly can cause penalties and confusion with the Search Engines. Click to learn more about Handling Multiple Domain Names.
3 August 2011
Search Engine Marketing - Geo-targeting If you are looking to target more than one country with your website then there are certain best practice techniques to apply. It may cost more but the ideal approach is to have a separate website for each market, with a country-specific URL (eg .co.uk, .com.au, .es) and unique content targeted at each market. Click to learn more about Geo-targeting.
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